Book Marketing Workshop
The class will take place on a Yahoo loop. Lectures will be posted to
the group and in the files section. Registrants will receive an
invitation to the group after they’ve completed the registration
process (after February 5th).
Course Details
Clear your calendar for one week and focus on how you use the Internet
to build your author brand, market your books and build your
readership. This one week intensive is very hands on and limited to 10
students. Students will review their profiles on various social media
platforms as well as their usage of social media, their author website
and blog. Students will be asked to review and give general
impressions and feedback on each other’s virtual real estate. During
the one-week intensive, we’ll cover:
Website and blog
Facebook profile and author page
Twitter
Pinterest
Amazon Author Page
Google+
LinkedIn
Goodreads, Shelfari & LibraryThing
Newsletters, Yahoo Groups, Mailing Lists
Following the one-week class, students will remain on this private
class loop for six months. Here, they can continue to act as a
“benchmarking group,” discussing updates and changes they make to
their
social media with fellow students and sharing feedback. We will also
schedule 2 individual follow-ups with each student via telephone or
Skype during this six-month period.
Goals
For students to build a stronger, more cohesive online presence
For students to take ownership of their time spent on social media
For students to learn ways to integrate their social media to save
time
For students to gain knowledge and tools to help them improve their
online presence
For students to discover trustworthy resources for further research
Instructors:
Amy Atwell is the self-published author of Ambersley, which sold
36,000
copies in its first year and hit #1 in Historical Romance on both
Kindle and Nook. Amy combines 10+ years of writing experience with
perspective from her previous careers in production management, retail
and education to develop classes for Author E.M.S., an online resource
library and service center for authors. She is an active member of
RWA,
MWA and HNS and founder of WritingGIAM, an online community for
goal-oriented writers.
Kelli Finger is published under her pseudonym Abbey MacInnis and has
recently set up her sole-proprietorship publishing company. A
classically-trained vocalist with a Masters of Social Work, Kelli is a
strong advocate for people with disabilities and has worked for over
six years as a Braille proofreader. Having faced the challenges of
developing her own self-publishing career, shes eager to help others
save time and understand their many options.
the group and in the files section. Registrants will receive an
invitation to the group after they’ve completed the registration
process (after February 5th).
Course Details
Clear your calendar for one week and focus on how you use the Internet
to build your author brand, market your books and build your
readership. This one week intensive is very hands on and limited to 10
students. Students will review their profiles on various social media
platforms as well as their usage of social media, their author website
and blog. Students will be asked to review and give general
impressions and feedback on each other’s virtual real estate. During
the one-week intensive, we’ll cover:
Website and blog
Facebook profile and author page
Amazon Author Page
Google+
Goodreads, Shelfari & LibraryThing
Newsletters, Yahoo Groups, Mailing Lists
Following the one-week class, students will remain on this private
class loop for six months. Here, they can continue to act as a
“benchmarking group,” discussing updates and changes they make to
their
social media with fellow students and sharing feedback. We will also
schedule 2 individual follow-ups with each student via telephone or
Skype during this six-month period.
Goals
For students to build a stronger, more cohesive online presence
For students to take ownership of their time spent on social media
For students to learn ways to integrate their social media to save
time
For students to gain knowledge and tools to help them improve their
online presence
For students to discover trustworthy resources for further research
Instructors:
Amy Atwell is the self-published author of Ambersley, which sold
36,000
copies in its first year and hit #1 in Historical Romance on both
Kindle and Nook. Amy combines 10+ years of writing experience with
perspective from her previous careers in production management, retail
and education to develop classes for Author E.M.S., an online resource
library and service center for authors. She is an active member of
RWA,
MWA and HNS and founder of WritingGIAM, an online community for
goal-oriented writers.
Kelli Finger is published under her pseudonym Abbey MacInnis and has
recently set up her sole-proprietorship publishing company. A
classically-trained vocalist with a Masters of Social Work, Kelli is a
strong advocate for people with disabilities and has worked for over
six years as a Braille proofreader. Having faced the challenges of
developing her own self-publishing career, shes eager to help others
save time and understand their many options.
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